![]() ![]() At a time when Marvel can slap their name atop any superhero movie and open it to $100M-plus, DC has been trying to rebuild post-Zack Snyder’s Batman v. These decisions need to be thought of long and hard during development. What is crucial for Warner Bros, and any other major motion picture studio that wants to compete and rival Disney, is that when it comes to brands and IP, you need to protect them and really ensure the proper production and launch apparatuses are in place to guarantee success (I’ll come back to this point). Rivals believe the exits are alright, just not the kind that take you over the top at the box office. And even though the town loves to use tracking as “the dog ate my homework” excuse whenever a film collapses at the box office, they’re not the ones to blame here for Birds of Prey. Despite Birds of Prey in its final days before opening notching an 81% certified fresh on Rotten Tomatoes, a 4-star PostTrak, and B+ CinemaScore audience exits (same as Suicide Squad and Joker), all of those spurs, which typically work for pics on the big screen, weren’t doing any favors this weekend. ![]() The domestic opening is well under the $50M-$55M tracking projection, and under the $45M for which Warner Bros was hoping for, while overseas the forecast was at least $110M. That belongs to the Josh Brolin 2010 western Jonah Hex ($5.3M). This wasn’t the lowest DC opening of all-time for Warner Bros. 4th UPDATE, Sunday AM w/final chart: In the wake of hitting highs with Wonder Woman, Aquaman and the highest-grossing R-rated movie of all-time in the 11-time Oscar-nominated and billion-dollar-plus grossing Joker, Warner Bros’ DC hit a pothole with the Suicide Squad spinoff Birds of Prey, opening well below projections with $33.2M stateside and $81.2M worldwide ( $48M from 78 offshore territories). ![]()
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